Below you’ll find videos series on how to use Social Media, Email, SMS, Digital Ads, and Search Engine Optimization to support your GOTC outreach.
In this module, you’ll learn how to optimize your census advocacy by using digital advertising to reach your target audience at scale.
(Excel State Breakdown) Preparing for the 2020 Census: Estimating Outreach Costs for Hard-to-Count Communities
Use this data table to estimate how much money would be needed to ensure arobust self-response and non-response follow-up outreach strategy by community-based groups in each state.
This report lays out concrete steps that the Census Bureau can take [...] so stakeholders have confidence that a broad use of administrative data will neither compromise census accuracy nor undermine the goal of eliminating the differential undercount.
Lack of trust in the confidentiality of census data presents a major barrier to census participation, despite the survey’s mandatory nature.
The U.S. Constitution mandates a counting of all persons in the U.S. every ten years. That count is of all people, and not just citizens. Anything that threatens an accurate count should be avoided.
Counting Everyone in the Digital Age: The Implications of Technology Use in the 2020 Decennial Census for the Count of Disadvantaged Groups
To reduce the risks associated with new technology, Census Bureau staff have been conducting extensive research and testing for years. Now they are racing against the clock to be fully prepared to conduct a successful and affordable count.