In this module, you’ll learn how to optimize your census advocacy by using digital advertising to reach your target audience at scale.

Below you’ll find videos series on how to use Social Media, Email, SMS, Digital Ads, and Search Engine Optimization to support your GOTC outreach.

To reduce the risks associated with new technology, Census Bureau staff have been conducting extensive research and testing for years. Now they are racing against the clock to be fully prepared to conduct a successful and affordable count.

This AAJC webinar discussed how organizations can use the City University of New York (CUNY) Mapping Service’s hard-to-count mapping tool for their GOTC efforts. The webinar displays how to use the tool’s different features, including features that can extract county-level data and tract-level data by state.

This AAJC webinar covers how technology can provide census solutions and go over applications that will improve community participation in hard-to-count areas, make it easier to coordinate canvassing efforts, help recruit field staff, and report misinformation or other problems with census efforts.

This module introduces two main modes of texting, peer-to-peer and mass broadcasting, and details why texting campaigns can be utilized for census organizing.

This module provides an overview of email engagement and how to develop an email messaging strategy that bolsters your organization’s public narrative on the census.

This module addresses the basics of search engine optimization (SEO) in order to ensure that your online content is actually viewed.

In this module, you’ll learn about various social media platforms and how to build a message strategy and craft content for each one.

The Census Counts campaign launched Stories for Change, an expanding and downloadable series of videos, quote graphics, and infographics, featuring whose lived experiences show the deep connections between census participation and a wide spectrum of advocacy, including racial justice, immigration, disability, labor, and faith.