The Census Counts Campaign has compiled resources available around engaging with rural communities given concerns around COVID-19.

This brief describes the operations that will be used to count people in rural areas. An accurate count of all rural residents is important for ensuring that rural Americans have access to the resources their communities need to thrive.

Census data help determine which areas are considered rural, help us understand the characteristics of rural residents, and are used to allocate funding for programs that serve rural America. This brief, produced in partnership with The Census Project, explores some of the ways that the 2020 Census will be important for people in rural areas.