As we approach the 2020 Census, many organizations nationally and locally are planning to use phone calls and peer-to-peer texting programs to Get Out The Count. The Census Bureau recently released guidance around outreach that seemed to prohibit utilizing such tactics to drive responses to the Census 2020. However, this messaging does not fully reflect the outreach options that organizations have when promoting participation in the Census. To ensure that everyone stay in compliance while maximizing census outreach, the Census Counts coalition is hosting a webinar to walk through what the guidance means, what organizations can and cannot do, and some best practices from the field.
This AAJC webinar covers how technology can provide census solutions and go over applications that will improve community participation in hard-to-count areas, make it easier to coordinate canvassing efforts, help recruit field staff, and report misinformation or other problems with census efforts.
This module provides an overview of email engagement and how to develop an email messaging strategy that bolsters your organization’s public narrative on the census.
In this module, you’ll learn about various social media platforms and how to build a message strategy and craft content for each one.
Below you’ll find videos series on how to use Social Media, Email, SMS, Digital Ads, and Search Engine Optimization to support your GOTC outreach.
In this module, you’ll learn how to optimize your census advocacy by using digital advertising to reach your target audience at scale.
Counting Everyone in the Digital Age: The Implications of Technology Use in the 2020 Decennial Census for the Count of Disadvantaged Groups
To reduce the risks associated with new technology, Census Bureau staff have been conducting extensive research and testing for years. Now they are racing against the clock to be fully prepared to conduct a successful and affordable count.