The National Census Day of Action brings together a coalition of organizations to participate in a mass social media campaign to organize, educate, and get out the count. This social media toolkit from the Arab American Institute’s “Yalla Count Me In!” campaign provides a roadmap for individuals and organizations to help make sure everyone knows what the Census is, why it matters for Arab Americans, and how we all can make sure we, our families and our communities are counted fairly and accurately in 2020.