Digital Organizing Training Series

The Digital Organizing Training series is a set of five trainings that will teach foundational digital organizing skills to strengthen census outreach to hard-to-count communities. Each 60-minute webinar is open to anyone interested in digital organizing to ensure an accurate count and will have associated materials and templates that will be posted on this site.

Previous Trainings

Crafting Your Census Campaign Plan  –  Jul 24 4pm ET 

This training will guide you through the process of building a strategic census campaign plan. The Crafting Your Census Campaign Plan training will walk you through a strategic planning framework to focus your organization’s census mission, goal, strategy and tactics. The training will also cover targeting tools, program measurement and budget plans. Through participation in the training, you will be equipped to take census planning to the next level with our Census Campaign Planning Template.

Recording + slide deck.

Assessing Your Digital Readiness for GOTC – Aug 13 3pm ET

This training will introduce you to digital organizing tactics, tools and strategies for effectively mobilizing populations to complete the 2020 census. The training will cover how to do a “digital inventory” of your current skills, capacity, and budget at your organization. You will match your GOTC goals with digital strategies and tools and gain clarity on which approaches match the success of your team’s objectives and capacity.

Recording + slide deck.

Content Strategy for HTC Communities – Sep 10 3pm ET

This training will provide scalable guidance for creating your HTC outreach messaging strategy and introduce a digital content distribution plan for effectively engaging HTC communities. The training will help you develop a self-response ladder of engagement, build effective messaging strategies for HTC communities, and provide guidance for how your volunteers can generate new distributive content. You will also learn how to most effectively translate content that you’ve already developed for the census onto digital platforms.

Recording + slide deck.

Developing Your Hard to Count List – Sep 26 3pm ET

While there are many similarities to a good voter outreach program, GOTC 2020 has its own unique set of challenges and nuances. Successful efforts must take crucial differences into account. This training will provide you with guidance on HTC targeting and clear insights on the pros and cons of various approaches (ie. using a voter file). We will review ways to analyze a current list as well as the benefits and challenges of popular methods to grow an HTC list. Additionally, you will learn best practices around data collection, data management and data privacy.

Recording + slide deck.

Optimizing your GOTC Program – Oct 08 3pm ET

Building upon the 4 trainings prior, this training offers participants the finalizing elements of perfecting your GOTC program. We will analyze how to report your GOTC program, how to make real-time pivots as challenges arise, and how to be well-positioned for various stakeholder inquiries (ie, donors and partners). Based on feedback, we will also go in depth on digital ads in this training. We will be talking about the different types of digital ads available, why they might be a good choice for your organization, and how to approach using them.

Recording + slide deck.